After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. Read on and learn what truly works. After conducting more than 500 in-depth website ...

Why is search engine marketing defined by diametric opposition? It seems like for every question there are two extreme answers. And these polar opposite viewpoints are held with a tremendous amount of ...

If you want to hide state secrets, no better place exists than in the body of a recipe post. You’ve probably heard this joke or some variation of it. These jokes are funny because they have a kernel ...

The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine ...

There’s nothing that beats that organic #1 position in Google’s SERPs when it comes to brand visibility, increase in traffic, trust factor boost, reduction in cost per lead, and so on. Everyone who’s ...

The first six years of my SEO career were spent in the same in-house SEO team. During that time, the team underwent many changes, evolving and adapting in an endless pursuit of the most effective way ...

Search engine optimization remains one of the most important parts of connecting to eyeballs online. Maybe you think you’ve got it down, but there is plenty for anybody to learn about the art and ...

This lesson will show you how to track KPIs for organic search traffic using Google Analytics, SEMrush, and Moz—before (and after) making changes to your SEO program and online content—so you know ...

After more than 15 years in enterprise SEO across six major corporations, I’ve seen more careers derailed by internal politics than by Google updates. Many SEOs moving from agency to in-house assume ...

John Mueller of Google responded to a complaint on Reddit where the SEO or site owner was upset his one month old site was not performing on Google Search. The SEO said despite him "created backlinks ...

Listening to your audience is the best way to identify your most essential keywords because it's specific to you. This lesson covers a simple framework for getting that information directly from ...

How did Fluentd get its name? It's a question I recently wondered about the cloud-native log aggregator and data collector for Kubernetes clusters. So, Fluentd helps to aggregate distributed streams ...