Salesforce introduced its AI layer, dubbed Einstein, in 2016. More recently, at the Salesforce World Tour event in NYC in May, all the company talked about was generative AI and Data Cloud, its ...

From managing CRM implementations to witnessing the dawn of Agentforce, here are the five lessons that changed how I think ...

Eyeing the need for organizations to train their own artificial intelligence models, Salesforce Inc. today is announcing a new feature of its Data Cloud data lake that collects information from a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Salesforce is moving the needle on AI. The Marc Benioff-led CRM leader ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. In the ping pong match of generative AI announcements, it’s ...

Salesforce Inc. today announced a set of integrated tools that data scientists and engineers can use to build secure artificial intelligence applications using their own company data in the Salesforce ...

Building on Salesforce means understanding how it all fits together. It’s not just about clicking buttons; there’s ...

Strategic acquisition announced. Salesforce will acquire Informatica for $8 billion in equity value. AI data platform integration. Informatica's data management will be embedded into Salesforce's ...

Salesforce, Inc. CRM is betting on Data 360, previously known as Data Cloud, to revive growth at a time when its revenue expansion has slowed to single digits. For years, the company has delivered ...