Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights ®, the global leader in technology intelligence, has updated its Salesforce integration application with its recently-launched Platform 2.0. The ...

This week during its TrailblazerDX 2022 conference, Salesforce announced a new set of low-code developer tools and integrations intended to bring Slack and Salesforce’s broader software portfolio ...

In early January 2026, Salesforce’s latest updates on its AI products, particularly Agentforce and Data 360, highlighted strong interest but underscored that these offerings still contribute less than ...

Collaborating with Sprout to extend its Salesforce integration to Agentforce assistant for Service Cloud is key to helping customer care teams gain a full view into customer insights and leverage the ...