This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...

I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

Every time I walk into Sephora, I'm met with a slew of new products I have never seen before and am thus tempted to buy. But, after enough shopping trips that ended with a cart full of products that ...

(AP) - Once, businesses would hand out free samples in malls or throw them in with other purchases. Now, several businesses have sprouted up devoted to sending out a box of samples to customers once a ...

There's a simple idea behind each subscription box: to curate and deliver exclusive or unusual items to consumers with a passion. Yet picking a subscription box isn't that simple, given there are more ...

Atul Nath, co-founder of Mojo Box, talks about the challenges of running the business, the process of curating sample boxes, and more. While the Coronavirus pandemic forced a lot of businesses to shut ...

Another dispatch from The Wall Street Journal's Heather Won Tesoriero, this time along with Peter Loftus of Dow Jones Newswires: What's in a Sample Packet? Perhaps a Vioxx verdict. The jury in the ...