I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...

Meal kit company Blue Apron's stock has slumped 95% since its 2017 IPO, giving some pause about the subscription box industry. Photographer: Dan Acker/Bloomberg Vanessa Camozzi, a 29-year-old ...

Another dispatch from The Wall Street Journal's Heather Won Tesoriero, this time along with Peter Loftus of Dow Jones Newswires: What's in a Sample Packet? Perhaps a Vioxx verdict. The jury in the ...

(AP) - Once, businesses would hand out free samples in malls or throw them in with other purchases. Now, several businesses have sprouted up devoted to sending out a box of samples to customers once a ...

Hospital Authority Chief Manager (Clinical Effectiveness & Technology Management) Dr Linda Yu: For the loss of the sample collection box outside the general out-patient clinic in Tseung Kwan O, ...