As grids become more distributed, more software-defined and more autonomous, security must evolve accordingly.

One of the most buzzworthy terms in cybersecurity right now is the high-concept, somewhat cryptic construct called zero trust. In a nutshell, it’s designed to strengthen and tighten cybersecurity ...

Tufin, the leader in network security posture management, today announced it has teamed with Akamai to introduce a new joint security solution. By integrating Akamai Guardicore Segmentation, the ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Market segmentation involves centering your marketing efforts on a population group that is both interested in your products and likely to be profitable for your company, expalins Qualtrics.com. Many ...