Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

California Gov. Gavin Newsom started going the extra mile while trolling President Donald Trump on social media this week, posting in all-capped X tirades just as the president is known to do on Truth ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...