Trump's federal government shutdown, May's Brexit proposal, Sears' and Victoria's Secret's retail strategy, even my own struggling start-up: these are all examples of potentially failed strategies.

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

A nonlinear approach to problem-solving is a key ingredient to adapting to a new culture. Singapore's Defence Science and Technology Agency uses nonlinear thinking. So do the U.S. Army, and even a ...

"Design thinking," which is gaining traction in the business sector, is about allowing even the most traditional thinker to create fresh, inventive solutions to business challenges by leveraging an ...

And how harnessing the power of design shaped the company’s global strategy. As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. She shifted ...

One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely ...

Litha Ramirez, executive director of the Experience Strategy and Design Group at SPR and other CX experts share their thoughts on the advantages of CX design. In an effort to provide a consistent, ...

Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not. Ideo as an institution has rarely responded to ...

Quite simply, work is different today. The COVID-19 pandemic has upended workplace routines and destroyed norms. Team rooms have become Zoom rooms. Gone are the informal chats in the hallway or by the ...

As they recognize the growing significance of innovation in today’s business landscape, architecture firms are experiencing a transformation. Companies across diverse industries have also come to ...