Apple is gaining ground in developing markets against Google's Android. Tim Cook credits the cheaper iPhone SE and hints it's here to stay.

Mark Gurman disputes recent claims that Tim Cook may step down in 2026, saying there are no signs of an imminent leadership change. While Apple hasn’t named a successor, John Ternus is widely seen as ...

Apple CEO Tim Cook said on Wednesday that Apple doesn't spend a lot of effort improving the texting experience between iPhones and Android devices because its users haven't been asking for it. Stream ...

Tim Cook is expected to remain Apple’s CEO for the foreseeable future, despite turning 65 this year and ongoing challenges like Apple’s AI struggles. While there’s speculation about potential ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he. It's true that the buck stops at the CEO, ...

Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes ...

Two decades ago, Tim Cook was formally named as Apple's Chief Operating Officer, setting him on the road to be the chief of what is likely the most impactful company of the 21st century. Chief ...