Nike has also acknowledged strategic mistakes, including an overemphasis on online promotions and a lack of product ...

Most recently, the shares dropped sharply after the company reported fiscal 2026 second-quarter results. But shares are ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Tim Cook has the decidedly nontrivial distinction of being the first CEO of Apple since the very first to come to power without blood on his hands. For most of its history, Apple has had a succession ...

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI. According to Bloomberg, Cook said that AI is going to be bigger than smartphones ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made Apple ...

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run that began after the death of co-founder Steve ...

In 2011, Tim Cook succeeded Steve Jobs, and needless to say, he was under incredible pressure because of the shoes he was filling. Nobody was sure that anyone could fill Jobs' visionary shoes. But not ...

How long will Tim Cook stay Apple’s CEO? The question has come up often, but a new report indicates any big leadership transition is likely a lot farther off than you might expect. No internal signs ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Tim Cook’s looming retirement caps a 14-year run defined by record growth and disciplined execution. Justin Sullivan/Getty Images Some observers suggest Cook, 65, may not step away entirely, but could ...

Following the announcement of Pope Francis' death at 88 this Easter Monday, Apple's CEO, Tim Cook, was among the authorities who honored the late pontiff. In a post on X, Tim Cook wrote: "Joining ...