“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

What exactly is the purpose of the self-styled Transparency Project here in Santa Monica? This “organization” — though it seems to be an organization of one — claims to shine light on possibly ...

(1) The ability to easily access and work with data no matter where they are located or what application created them. (2) The assurance that data being reported are accurate and are coming from the ...

Transparent materials such as 35mm slides, large transparencies and photographic negatives in which the scanner shines light through the objects to the sensors on the other side in order to record the ...