First, I want to thank everyone who submitted their questions for #AskPPC – even if we don’t get to your question this week, odds are we’ll address your question in a future post. Here are the ...

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, ...

IMD Business School’s Arnaud Chevallier explains how five types of questions can improve your strategic decision-making. Few leaders have been trained to ask great questions. That might explain why ...

Harvard Business School’s Leslie John and Alison Wood Brooks on how curiosity, listening, and phrasing can strengthen trust and improve decisions. Leslie K. John and Alison Wood Brooks, professors at ...