Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Apple Creator Studio is taking on Adobe's dominant Creative Cloud by offering a selection of apps to create content, paid monthly. There are massive differences between the two subscription services, ...

It’s important to put into context Apple’s decision to turn its industry standard creative apps into a subscription-based service. The context is that people are more prepared than ever to pay for ...