VVC's plight stems from its predecessor High Efficiency Video Coding (HEVC) and the excessive royalties and licensing uncertainties that have stymied HEVC's adoption since its launch in 2013. As shown ...

The 49 VVC IP owners assembled by the Media Coding Industry Forum (MC-IF) have chosen two patent pool administrators to form VVC-related pools: Access Advance and MPEG LA. While this is undoubtedly a ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

As part of its 132nd meeting, MPEG has announced it has completed a verification test assessment of the new Versatile Video Coding (VVC) standard for ultra-high definition (UHD) content with standard ...

The Media Coding Industry Forum has released its latest analysis into industry developments in Versatile Video Coding. Following a year in which the technology expanded significantly across a number ...

With video continually rising in percentage of total internet traffic—with estimates as high as 80 percent—and more and resolutions rising to UHD and beyond, engineers are hard at work developing new ...

WASHINGTON D.C.—The Advanced Television Systems Committee (ATSC) is working on adding the Versatile Video Coding (VVC) format as an option to High Efficiency Video Coding (HEVC) used by the ATSC 3.0 ...