It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

H.264 is the closest we have to a universal codec, which is why it was surprising that in Bitmovin's "Video Developer Report 2021," H.264 usage actually dropped from 92% in 2020 to 83% in 2021 among ...

VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital When ...

The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

BOSTON--(BUSINESS WIRE)--Access Advance today announced that ByteDance, Tencent, NTT, and NTT Docomo, all significant VVC patent owners, have joined the VVC Advance Patent Pool as Licensors. These ...

BOSTON, November 24, 2025--(BUSINESS WIRE)--Access Advance LLC today announced significant expansions of both its HEVC Advance and VVC Advance Patent Pools during the second and third quarters of 2025 ...

We watch a ton of videos every day, but we might not get a smooth experience and the best experience in all conditions. This is because of bandwidth restrictions or the file size of the videos being ...

Access Advance LLC, the global leader in video codec patent pool licensing, today announced that Hisense Group Holdings Co., Ltd. has joined the HEVC Advance Patent Pool as a Licensee. Hisense joins ...

In the 8.16 release, the main focus was placed on implementing native support for the H.266/VVC codec. The collaboration with the decoder’s developers for the H.266/VVC codec at the Fraunhofer ...

A new report from mobile and video technology research company InterDigital spotlights Versatile Video Coding (VVC/H.266) as a standout video codec with a highly versatile design for use across an ...