“VVC is expected to offer significant technical advantages over its predecessors and competitors. However, for the industry to cash in on these technical benefits, a clearer licensing structure for ...

Versatile Video Coding (VVC) represents the latest generation in international video compression standards. Developed to address modern demands such as high dynamic range content, ultra-high ...

Over the past few years — especially with the cost of data coming down significantly — the consumption of audio and video through various streaming services has been soaring at a rapid pace. As a ...

Following three years of research, the Fraunhofer HHI (Heinrich Hertz Institute) has announced the new H.266 codec, also known as the Versatile Video Coding (VVC) codec, has been finalised. The H.266 ...

The Media Coding Industry Forum (MC-IF) says it welcomes the completion of Versatile Video Coding (VVC). VVC is a new video coding standard with improved compression performance and efficient support ...

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When we sit down to watch our favorite TV series online, we rarely consider the streaming process – we just hit play. In reality, there’s a video codec seamlessly managing the compression and ...

WASHINGTON D.C.—The Advanced Television Systems Committee (ATSC) is working on adding the Versatile Video Coding (VVC) format as an option to High Efficiency Video Coding (HEVC) used by the ATSC 3.0 ...

Managing IP sat down with Nokia’s head of multimedia technologies, Ville-Veikko Mattila, to discuss the cutting-edge applications of Versatile Video Coding, and the societal challenges that could be ...

BEAVERTON, Ore.—The Media Coding Industry Forum (MC-IF) has issued an update on its recent efforts and provided some predictions for 2024, which the group expects to be a “breakout year” for Versatile ...

BEAVERTON, Ore.--(BUSINESS WIRE)--The Media Coding Industry Forum (MC-IF) welcomes the completion of Versatile Video Coding (VVC). VVC is a new video coding standard with improved compression ...