When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Founder & CEO of KB Woods, specializing in PR, Video and Digital Marketing for growing businesses, and Board Director at Salt River Project. To continue reading ...

Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services. When it comes to selling to tech-savvy customers in any industry, case studies have ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

After years of relying on a flat panel in the Elinor Bunin Munroe Film Center’s Amphitheater, Film at Lincoln Center (FLC) decided it was time for an upgrade. The venue required a display solution ...