The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

"Embraces are a common scene in film, but we sometimes forget about them in our daily lives," says Studio Najbrt's Zuzana Lednická, who "wishes for more mutual respect" in a polarized world. By Georg ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

The design is centred on a shield motif, intended to reflect trust and legacy, with visual elements that reference ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...