As foretold by every seventh or eighth time you’d punch the John Cena Brawlin’ Buddy, “[it’s] time to take out the trash!” Part one (above) sets the stage. If you buy Hefty Ultra Strong, you are ...

There can be few clearer signals that a brand has hit that Holy Grail of marketing–the coveted notion of “entering popular culture”–than being referenced in an episode of Family Guy. So when Peter ...

Consumers who purchased certain trash bags over the past five years may be eligible for a share of a class action settlement. Reynolds Consumer Products settled an Illinois lawsuit against it that ...

TAMPA, Fla. (BLOOM) — Hefty is giving your trash can a seasonal refresh with a colorful twist. Just in time for peak lavender season, which runs now through late summer, Hefty released its Ultra ...

In its latest multichannel campaign, Hefty is working to demonstrate its sustainability efforts in a tangible way. Teaming with the world's strongest man will likely illustrate the durability of the ...

Garbage bag retailer Hefty is attempting to cinch millennial buyers with a new campaign involving “talking,” limited-edition bags emblazoned with ridiculous phrases like “Feed me tacos & tell me I’m ...