A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...

We all perceive and respond to our world through the lens of our mental models. In order to be objective, we must identify and transform limiting and unproductive mental models and change our minds.

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Ebony Howard is a certified public accountant and a QuickBooks ProAdvisor tax expert. She has been in the ...

Have you ever overreacted to a situation, taken something personally when it was not really meant that way, misinterpreted the tone of an email or text, or judged someone unfairly? Of course, we all ...

Part of the joy of watching Jon M. Chu’s “Wicked” is getting to witness Elphaba (Cynthia Erivo) as she comes to realize her true purpose: doing everything in her (magical) power to free the animals of ...

The Army Operating Concept stresses the importance of units seamlessly integrating and sequencing activities. A unit's ability to perform multiple activities simultaneously in unified land operations ...