New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

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RICHMOND, Va. (WRIC) — Richmond shoppers can earn rewards for shopping at local small businesses through a new pilot program. On Wednesday, Feb. 11, city officials announced the launch of “RVA Open ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Today’s restaurant patron is more selective than ever. They want to dine out, but amid economic concerns, many prioritize experience and value when they decide to spend. That makes business harder for ...

Tension: Businesses say they want loyal customers while building loyalty programs that treat them as transactions — and customers can feel the difference even when they can’t ...

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod ...