The new IAB Tech Lab framework, unveiled this morning, recommends publishers utilize the new tag to authorize AI systems and ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. The post IAB proposes new payment rules for ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

The CoMP establishes a standardized approach for AI systems and content owners to enable commercial agreements and establish better frameworks for how AIs use content ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

The CoMP specification reflects significant collaboration from the CoMP Working Group and is intended to evolve through industry feedback during the public comment period. Input from publishers, ...

NEW YORK, Oct. 23, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, today announced two major advancements in its ...

NEW YORK, Feb. 19, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the Live Event Ad Playbook (LEAP) Forecasting API ...

The specification will remain open for public comment until April 9, 2026, allowing the industry to provide feedback and support wider adoption. IAB is the global digital advertising technical ...