Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...

Loyalty programs that use zero-party data to offer tailored experiences, rather than just transactional rewards, will lead to stronger brand affinity and increased sales, says Marigold's Nick Watson ...

(The Hill) — Sens. Ron Wyden (D-Ore.) and Martin Heinrich (D-N.M.) said in a letter that was partly declassified Thursday that the CIA has been collecting data in bulk in a secret program that could ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Tech giant Google is unlawfully collecting and selling data on K-12 students' web activities, a pair of California families allege in a federal lawsuit filed this week. North Carolina public schools ...

The U.S. Department of Agriculture is telling states to begin turning over sensitive data on applicants to the food assistance program previously known as food stamps. The agency has recently expanded ...