While the Mazda MX-5 Miata has become synonymous with budget-friendly automotive pleasure, the tiny roadster isn’t an ideal sports car for every buyer. As such, fans of the brand have long begged for ...

Mazda's US sales grew nearly 40% and market share grew significantly from 2014-2024, largely due to its "Retail Evolution" project. This initiative transformed the dealership customer experience, ...

Forbes contributors publish independent expert analyses and insights. Peter Lyon is based in Tokyo and writes about the car industry. At the Japan Mobility Show two years ago, Mazda unveiled a ...

Mazda is a sports car company trying to define itself in an SUV-loving world. The automaker’s identity is deeply tied to imbuing its cars with driving soul and cheerful character, and it’s been nearly ...

Zoomy handling and premium details are the hallmarks of modern Mazdas, but they've also become known for their infotainment systems, and not in a good way. The issue? While nearly all vehicles today ...

Mazda unleashed its all-encompassing Skyactiv automotive technologies in 2010 to increase fuel economy with zero penalties to handling and performance. Although Skyactiv became increasingly known for ...

Mazda’s SKYACTIV-Z tech could change the way automakers and drivers look at gas-powered engines amid today’s significant EV investment push. Expert engineer Masahisa Yamakawa at Mazda said that heat ...

Mazda has a vested interest in pickup trucks that dates back over 90 years, but Americans haven’t seen a pickup from the Japanese automaker in over a decade. Americans love their trucks, and, ...

Toyota's previous collaborations have, in recent years, normally involved the company using a different automaker's powerplant—the GR 86 using a Subaru engine and the GR Supra getting BMW power. But ...

Attackers could exploit several vulnerabilities in the Mazda Connect infotainment unit, present in multiple car models including Mazda 3 (2014-2021), to execute arbitrary code with root permission.

Mazda has long been one of the most recognizable automobile brands on the planet, with the Japanese manufacturer having spent the better part of the 100-plus years since its founding producing ...

The Mazdaspeed story traces its origin back to the late 1960s, when a racing team run by the Mazda Auto Tokyo dealership caught the attention of Mazda corporate. The team's growing reputation on the ...