TV.Ads on Instagram: "Only Ladder, the bold U.S. life insurance brand, could pull off an ad this darkly hilarious! In the film, a happy husband goes about his day — but his family? Let’s just say they’re a little too excited about his life insurance policy. 😬 With the tagline “Life insurance so good, they’re gonna want you dead,” the ad flips the usual emotional tone of insurance commercials into wicked comedy — even including a cheeky legal line: “Intentionally killing a policyholder will void